ActiveCampaign VS GetResponse: Which Email Marketing Tool Is Better?



In this ActiveCampaign VS GetResponse comparison, I am going to describe to you the big differences between two of the most popular email marketing automation tools. Before we go any further, let me introduce you to email marketing and automation. Email automation is a way to automatically send a business message, for example, an advertisement for a product or service, to a group of people via email. In this process, email is used to send announcements, request business, donations, etc.

Email marketing strategies commonly seek to achieve three main goals; to build loyalty, gain trust, or publicize the brand. This term refers to sending emails to improve a merchant’s relationship with current or former customers, acquire new customers, convince them to buy something, and share third-party advertisements.

ActiveCampaign and GetResponse are the two best email marketing platforms that provide a lot of opportunities for both customers and merchants. Here, I am reviewing both platforms and reporting their differences

Table of Contents

> What are the main differences?

> ActiveCampaign email marketing software

> The key features of this platform are:

> ActiveCampaign is excellent at targeting and has very good email templates

> Benefits of using ActiveCampaign

> Now let’s take a look at GetResponse

> The key features of GetResponse are:

> GetResponse does the automation flows and landing pages really well.

> Check out these benefits of using GetResponse:

> ActiveCampaign VS GetResponse price comparison:

> ActiveCampaign pricing plans

> GetResponse pricing plans

> Activecampaign Vs Getresponse – Final Words

What are the main differences?



Before we move on to the main course, let’s take a look at their differences.

The main differences are:

  1. GetResponse allows you to create landing pages. ActiveCampaign does not have this function.
  2. GetResponse has a built-in webinar feature. In ActiveCampaign, you must use third-party integration.
  3. GetResponse only allows customers to be contacted via email, while ActiveCampaign allows customers to be contacted by email and site messages in addition to email.
  4. GetResponse allows you to sell products and receive payments through landing pages.

Let’s take a look at their reviews.

ActiveCampaign email marketing software

ActiveCampaign is a complete suite of email marketing and marketing automation tools. It is designed to help a marketer communicate with their customers, grow the business, and manage all the customer information in one place.

The key features of this platform are:

> Email Marketing Service

> Dynamic content

> Email segmentation

> Marketing platform automation

> Site tracking

> Event tracking

> Automation goals

> Sales and CRM

> Automation map

> Attribution

> Provide mobile app


> Site messaging

> Machine learning

> Subscription form builder

> Predictive sending

ActiveCampaign’s email marketing feature allows you to send different types of email to customer contact. This includes broadcast email, triggered email, targeted email, scheduled email, etc. It is very easy for anyone to get started with ActiveCampaign. Anyone who is inexperienced in using this type of software will not have to worry. The email creator uses a drag and drop interface, so you can easily create attractive emails. You can also find built-in email templates and use them. All email templates are mobile-friendly, so you can customize whatever you want, for example, fonts, colors, images, etc.

ActiveCampaign is excellent at targeting and has very good email templates

Dynamic content and targeting features allow you to send emails to different customers within the same campaign. You can customize different areas within the email. There are reporting functions that allow you to see the performance of the email campaign. You can also connect your email marketing to your social media apps like Facebook, WooCommerce, etc.

ActiveCampaign’s marketing automation features save you time by automating the entire marketing process. You can schedule a series of welcome emails to be sent to newcomers who sign up for your list. Since all emails can be personalized and targeted, customers will feel like they are receiving personalized service and open emails from you. Segmentation features allow you to ensure that your subscribers are receiving information relevant to them. You will also find training guides, videos, one-to-one live support. You can also take advantage of pre-built workflows.

ActiveCampaign’s messaging features allow you to reach your customers via text messages, so you can communicate with them wherever they are. You can send reminders, notifications, and marketing messages online. Facebook ads can also be used to reach the audience. With site messaging, you can also send messages to customers as they browse your website.

Benefits of using ActiveCampaign

ActiveCampaign offers many amazing features. It can be overwhelming for small businesses that just need a simple marketing tool. Again, there is no such thing as a landing page builder. It must be integrated with a third-party landing page builder.

  1. ActiveCampaign is a powerful marketing automation tool.
  2. You can send highly personalized campaigns to your clients.
  3. It is very easy to use.
  4. ActiveCampaign has high email delivery rates.
  5. You can automate most of your sales process using marketing automation features.


Now let’s take a look at GetResponse

GetResponse is an email marketing platform that also offers marketing automation features.

The key features of GetResponse are:

> Junk mail

> Autofunnel

> Landing pages

> Electronic commerce

> Marketing automation

> Webinars


> Forms and surveys

> Analysis and optimization

> Account and campaign management

> API and integrations

GetResponse has powerful email marketing software that allows you to send professional emails. You can create emails from scratch or choose one of the custom email templates from the library. Drag and drop are also available within the page builder. Smart image editing allows you to crop, resize any image quickly. You can send any type of email to clients like newsletters, autoresponders, blog summaries, etc.

Any email you send to customers will arrive in their inbox in no time using GetResponse’s Perfect timing and time travel email delivery tools. You can create custom campaigns that include personalized and dynamic content within an email. You can track email opens, clicks, bounce rates, and more. Thus, you will have an overview of how customers interact with your emails. The software integrates with the most popular applications like PayPal, WooCommerce, Stripe, Social Media, etc.

GetResponse does the automation flows and landing pages really well.

It provides you with marketing automation software that enables you to create simple and advanced automation using its drag and drop automation builder. The automation builder uses ready-made blocks with options for conditions, actions, and filters. Therefore, there are no limits to the types of funnels you can create for your business.

A main feature of GetResponse is the landing page builder, where you can create beautiful, attractive, and high converting landing pages. In this entire ActiveCampaign VS GetResponse comparison, this is hands down the biggest difference to notice. With GetResponse you can choose from landing page templates and customize them with your own content. There are a variety of page types for you. There are sales pages, email subscription pages, free downloads, and more. You can also see the analytics of your landing pages and optimize them. It also offers a webinar solution. Therefore, it is not necessary to use a third-party plugin to offer webinars to your clients.

Check out these benefits of using GetResponse:

  1. GetResponse offers powerful marketing automation features so you can easily create an automated funnel.
  2. Landing pages are included at no additional cost.
  3. Webinars are bundled with many advanced features. You do not need to use a third party service.
  4. Comprehensive reporting and analysis functions.
  5. All plans include free 24/7 support.

The only limitation of GetResponse is that SMS messages and site messages are not included. Despite that, you will have all the other advanced features here.

ActiveCampaign VS GetResponse price comparison:

Below you can see the current prices for both email marketing tools. The good thing is that they both have free trials. From the pictures, you can easily compare the plans.

ActiveCampaign pricing plans


GetResponse pricing plans



Activecampaign Vs Getresponse – Final Words

Congratulations. Now you’ve gotten far in this overview between ActiveCampaign VS GetResponse and hopefully, you should have a better understanding of the two platforms. Both are highly effective marketing automation tools that will allow you to communicate and build a relationship with customers. However, one of them is better than the other. In my opinion, the winner has to be: GetResponse.

Mainly because of these three things: the added bonus of being able to create landing pages, the amazing interface, and how to segment and transfer contacts between your lists. Finally, general support is frankly impeccable. In the end, both are really good and it will be up to you to choose which one you prefer. Since both are free to test, there is no reason not to test both. We wish you great success in your email marketing efforts.


Francis Sampson is a renowned digital marketer and a psychologist who is well vest to write about social media, digital marketing, Health, content marketing, SEO web marketing content.

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